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Salesforce Dreamforce 2021: 5 Partner-Related Takeaways

‘Our plan is to double our revenue to $50 billion in the next four years,’ Salesforce channel chief Tyler Prince said during Dreamforce 2021. ‘As we scale to meet demand, the ecosystem should grow even faster. We‘ll need more consulting firms, digital agencies, experts, resellers and ISV solutions in the marketplace.’

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A Pitch To Partners On Slack

Multiple Salesforce executives pitched partners on adding Slack to its customer offerings, even giving suggestions on how to do so.

In one talk, Lynn Cohen, Salesforce senior director of independent software vendor technical evangelism, said partners can use Slack as a way to offer services to new departments within a business and create new user workflows. She gave the examples of building an app for hiring managers and job interviewers to share information, pulling in data from Salesforce. She also encouraged partners to explore new Slack badges and coursework on Salesforce’s learning platforms.

“Slack facilitates growth opportunities, and when I say opportunities, I‘m talking about deals,” Cohen said. “New logos, expansion with your current customers and cross-sell opportunities.”

Sid Murlidhar, Slack’s head of platform partnerships, said that his company has one of “the software industry‘s most dynamic and extensive partner ecosystems” and “technical and go-to-market support for all our managed partners.” He said Slack is still “very early in the journey of getting every enterprise SaaS tool integrated into Slack.”

“Our advice to partners is to focus on those use cases that require team collaboration and cross-functional coordination,” Murlidhar said. “Keep it simple. Make it easier to share content in Slack, then bring relevant notifications into Slack, and then bring those workflows right within Slack where users are collaborating together.”


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