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Salesforce Dreamforce 2021: 5 Partner-Related Takeaways

‘Our plan is to double our revenue to $50 billion in the next four years,’ Salesforce channel chief Tyler Prince said during Dreamforce 2021. ‘As we scale to meet demand, the ecosystem should grow even faster. We‘ll need more consulting firms, digital agencies, experts, resellers and ISV solutions in the marketplace.’

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Partner Advice

In another talk during Dreamforce, Jeff Amann, Salesforce’s chief customer and commercial officer of products, told partners to look into adding MuleSoft into their offerings as a way to move customers off legacy systems or integrate existing systems with Salesforce.

And more Salesforce customers are demanding services that use multiple Salesforce products, such as bringing together capabilities in Manufacturing Cloud and Service Cloud, Nia Samady, Salesforce’s vice president of cloud solution alliances, industries and architect, said in a talk.

In another talk, Virginia Matassa, Salesforce’s vice president of ISV sales, said that partners that don’t invest resources on marketing, pre-sales, sales and the Salesforce partnership can “spread themselves too thinly.” She did, however, advise partners to think about expanding internationally to grow sales, saying that Salesforce has advised partners before in breaking into new geographic markets.

“You don‘t need a team of VPs, but you really do need to have resources focused on marketing, pre-sales, sales and the partnership to really be successful in that region,” she said.

Matassa also advised partnering with ISVs and system integrators to fill in weaker areas of the partner business.


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