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Salesforce Dreamforce 2021: 5 Partner-Related Takeaways

‘Our plan is to double our revenue to $50 billion in the next four years,’ Salesforce channel chief Tyler Prince said during Dreamforce 2021. ‘As we scale to meet demand, the ecosystem should grow even faster. We‘ll need more consulting firms, digital agencies, experts, resellers and ISV solutions in the marketplace.’

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Nia Samady, Salesforce’s vice president of cloud solution alliances, industries and architect, encouraged partners to use Salesforce’s Navigator program to show customers credentials and validated industry expertise and Salesforce product knowledge.

Certifications such as one in business-to-business solution architecture helps customers feel comfortable hiring partners, she said.

“Partners are the ones who drive our customers‘ digital transformation -- that’s no secret,” she said. “You extend the functionality of our platform and help customers implement solutions at scale.”

Steve Lambert, Salesforce’s vice president of partner programs, experience and technology, said that by the end of this program year, all partners in all tiers will receive unlimited partner premier technical support to accelerate customer success and provide consistent implementation experiences.

“Our partners will be able to submit unlimited technical support cases, collaborate with dedicated partner support engineers with deep domain expertise and receive 24-7 issue resolution to get the expert help that they need, whenever they need it,” he said.

Salesforce’s partner program has vouchers to cover the cost of Trailhead certification exams, Lambert said. More certifications means more Navigator distinctions on AppExchange listings for ISV partners. Partners get more vouchers depending on their program tier.

ISV partners receive platform expert consultations to maximize the Salesforce footprint and to go deeper into products such as Einstein and Marketing Cloud.

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