What are your top selling points for why customers should choose Google Cloud over Amazon Web Services and Microsoft?
One certainly is that customers get access to the broad set of innovations that Google as an organization or Alphabet as an organization gives them. If you’re in health care, it’s what we do with our cloud, Google Health and Verily (Life Sciences). If it’s in retail, (it’s) search and ads and our shopping offerings, as well as the Google Assistant, along with what we do in cloud.
Kohl’s works with us on a number of different projects to help modernize their IT infrastructure. They’ve built a … chat bot that can answer questions for customers. But one of the areas that we’ve worked across Google is using our analytics foundation and our marketing and advertising tools to help them be much more targeted in how they use our technology to reach customers with offers, with promotions, with new products. That’s a common thing we do with retailers. That’s a combination of our expertise in the cloud around data science, large-scale data and analytics, coupled with the reach that we have on the consumer side with our search and ads.
A separate example is … the work we’re doing with Activision Blizzard. That’s a partnership we did with them to bring games in new ways to people around the world. They use our cloud platform, and they’re very keen on both the platform’s capabilities because of the high-performance compute environments that we run [and] the capabilities of our network and the streaming that we provide. They’re also doing work—and it’s a partnership across Google with them, from Android to YouTube—to deliver new ways of exciting their players with an integrated experience across their Android phones, the information that creators are able to put up on YouTube and the interactivity they would get by delivering games on our platform.
Secondly, on the core platforms … there are differences in what we do. We are the only one really offering these unique industry solutions. Inventory management is a complicated issue, and we’re helping a number of retailers optimize how they manage inventory and lower cost associated with the inventory. We offer a number of solutions to retailers—personalization, recommendation, product discovery, inventory management. In health care, we provide solutions to normalize and get a unified view of patient information across a variety of systems. In media, we offer things around media streaming. We had an announcement with Quibi … and we offer new ways to deliver short-form videos. And we’re doing a number of things in financial services around fraud, anti-money-laundering, etc. So we have a set of solutions in the cloud which are not just about IT, but applying IT to important business problems.
The third thing is, on our infrastructure side, we have a platform that we built for multi-cloud. [Anthos] allows organizations … to write an application once, they can deploy it in their data center, they can go across Amazon, Google and other cloud providers.