Uber’s Google Maps Expenditures
Uber paid Google approximately $58 million from 2016 through 2018 for its use of Google Maps, which Uber said is critical to the functionality of its platform.
“We do not believe that an alternative mapping solution exists that can provide the global functionality that we require to offer our platform in all of the markets in which we operate,” its IPO prospectus states.
Uber has several agreements with Alphabet Inc. affiliates, according to its SEC filing, and from 2016 through 2018, it paid them about $631 million for marketing and advertising services, $70 million for technology infrastructure and enterprise services and about $1 million for related services.
Uber also has an agreement under which Google pays it to promote its Google Pay option on the Uber platform outside the United States – a deal that’s generated $3.1 million in revenue for Uber since January 2017.
