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10 Printer Industry Trends To Watch in 2019

The shift toward using multifunction printers as connected devices and a greater emphasis on print security are among the major trends in the market.

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Moving Into New Markets

The lack of growth in the print market has meant that many of the major industry players are transforming their businesses to add new markets. Xerox, a juggernaut in the massive A3 market, has turned more of its attention to growing a business in the A4 market. HP Inc. has gone the other way around, building on its prowess in A4 to pursue share in the A3 market. HP's share in A3 is "getting into the respectable range," Kmetz said. "They're rising up through the ranks to where they can contend."

Other vendors that have been traditionally strong in retail sales—such as Brother and Epson—are "recruiting in the dealer channel as they bring more higher-end products to the market, that are more SMB- and enterprise-focused," Kmetz said.

Other markets that print companies are looking to top include packaging and labels, print kiosks and 3-D printing, he said. "We're seeing a lot of moves into new market," Kmetz said. Many vendors are saying, "'We're not in these markets, or we're not doing particularly well in these markets, but we can do better. And that's how we're going to grow our business.'"

 
 
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