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10 Printer Industry Trends To Watch in 2019

The shift toward using multifunction printers as connected devices and a greater emphasis on print security are among the major trends in the market.

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Focus On Sustainability

Vendors such as HP Inc. are seeing that a thriving print business and sustainability efforts can—and in fact, must—go hand-in-hand. In March, HP announced an expansion of its sustainability initiative with a commitment to "forest positive" printing—in which all HP-branded paper will come from trees that are planted to become print paper. The company also introduced a new energy-efficient printer and toner--with the launch of the HP LaserJet A4 printer and EcoSmart black toner--and pointed to other achievements in carbon emissions reduction (in part through expanded managed print services) and recycling (including the use of recycled plastics). HP's focus on sustainability continues to expand, particularly as more millennial buyers are "looking for organizations that align with them culturally or philosophically," said Andy Jones, CEO of MCPc, a Cleveland-based HP partner. "HP is doing a good job there on thought leadership. There's a financial impact of being a thought leader in the space—better-lasting brand recognition and image with the younger, modern buyer."

 
 
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