2021 Partner Program Guide: 5-Star Device And Peripherals Vendors

As part of the Partner Program Guide, CRN designates some vendor channel programs as 5-Star Partner Programs. Here are the 5-Star designees in the IT device and peripherals space for 2021.

As the COVID-19 pandemic took hold in 2020, forcing millions of people to work from home, demand for laptop computers, home printers and other IT devices and peripheral products skyrocketed. And leading manufacturers scrambled to help their channel partners meet that surging demand.

Amidst the tumult of the last year, however, IT vendors have continued to expand and improve their channel partner programs, offering solution provider partners the support, resources and incentives they need to be successful as the economy rebounds in 2021.

That includes vendors who provide IT devices and peripherals products including desktop and mobile computers, printers and copiers.

The CRN 2021 Partner Program Guide offers the information solution providers need to evaluate the channel programs operated by the IT vendors they work with or are considering partnering with. The guide is based on detailed applications submitted by vendors – more than 275 this year – outlining all aspects of their partner programs.

As part of the Partner Program Guide, CRN designates some programs as 5-Star Partner Programs because they provide the most comprehensive lineups of incentives, training, services and benefits.

Here we provide snapshots of the 5-Star designees in the IT devices and peripherals space. Details of every vendor’s partner program can be found at /partner-program-guide/ppg2021.htm.

Other slide shows in the 5-Star Partner Program Guide series running this week will include companies that provide products and services for systems and data centers, cloud platforms and infrastructure, networking and unified communications, security, software, and data storage and backup. While many companies provide products and services that span multiple technologies, we’ve assigned each vendor to the slide show for the technology category in which they are most prominent.

Brother International

Program Name: Brother Authorized Partner Program

Year Program Established: 2014

Channel Chief: Joe Ashcraft, VP, Sales

Companies reveal their partner program goals for 2021: Brother Authorized Partners receive benefits that can help them expand their business reach, achieve growth and boost profitability. Partners receive comprehensive sales and technical resources.

Partner Program Details: /partner-program-guide/ppg2021-details.htm?c=40

HP Inc.

Program Name: HP Amplify

Year Program Established: 2020

Channel Chief: Luciana Broggi, Global Head of Routes To Market

Companies reveal their partner program goals for 2021: HP Amplify makes it easier for partners to build new capabilities and engage customers on a deeper level. With 99 percent of commercial revenue partners registered, HP is on track to enable partners with the right capabilities and insight.

Partner Program Details: /partner-program-guide/ppg2021-details.htm?c=97

Kodak Alari

Program Name: Alaris Partner Program

Year Program Established: 2016

Channel Chief: Maia Mosillo, U.S. and Canada Marketing Director

Companies reveal their partner program goals for 2021: Kodak Alaris is focused on partner expansion, including adding more integrators, developers and partners that are well equipped to deliver cloud-based solutions.

Partner Program Details: /partner-program-guide/ppg2021-details.htm?c=121

Lenovo Intelligent Device Group

Program Name: Lenovo Partner Engage Program, Intelligent Devices Group

Year Program Established: 2018

Channel Chief: Rob Cato, VP, North America Channel Sales, Intelligent Devices Group

Companies reveal their partner program goals for 2021: Lenovo is not easing up on its support of, engagement with and investment in partners. It is working with partners to acquire new customers in new ways and is rewarding them for finding that new business.

Partner Program Details: /partner-program-guide/ppg2021-details.htm?c=127


Program Name: Lexmark Connect

Year Program Established: 1991

Channel Chief: Greg Chavers, VP, North America Channel Sales

Companies reveal their partner program goals for 2021: Lexmark is working to make sure partners stay close to their customers and continue to understand their new pain points. It is also helping partners lead with a services-focused business model.

Partner Program Details: /partner-program-guide/ppg2021-details.htm?c=128


Program Name: Xerox Global Partner Program

Year Program Established: 2015

Channel Chief: Joanne Collins Smee, EVP, Chief Commercial, SMB, Channels Officer

Companies reveal their partner program goals for 2021: Xerox will increase its focus on managed services accreditations and rewards with partners earning rebates from $1 of sales. For solution providers, a new Diamond Tier includes more benefits such as extra rebates.

Partner Program Details: /partner-program-guide/ppg2021-details.htm?c=273

Zebra Technologies

Program Name: Zebra PartnerConnect

Year Program Established: 2016

Channel Chief: Jeff Barteld, Sr. Director, Channel Strategy, PartnerConnect, Partner Enablement

Companies reveal their partner program goals for 2021: Zebra will add a new Alliance Partner Program Track; reinstate a compliance requirement, which was postponed due to COVID-19; and execute a newly created channel development process for new routes to market.

Partner Program Details: /partner-program-guide/ppg2021-details.htm?c=274