2022 Partner Program Guide: 5-Star Device And Peripherals Vendor Programs

As part of the Partner Program Guide, CRN designates some vendor channel programs as 5-Star Programs. Here are the 5-Star programs among device and peripherals vendors for 2022.

Technology On The Edge

The 2022 Partner Program Guide offers the information solution providers need to evaluate the channel programs operated by the IT vendors they work with or are considering partnering with. The guide is based on detailed applications submitted by vendors – just over 300 this year – outlining all aspects of their partner programs.

As part of the Partner Program Guide, CRN designates some programs as 5-Star Partner Programs because they provide the most comprehensive lineups of incentives, training, services and benefits.

Here we provide snapshots of the 5-Star designees in the devices and peripherals space. Details of every vendor’s partner program can be found here.

Other slide shows in the 5-Star Partner Program Guide series running this week include companies that provide products and services in software and applications, systems and data center, networking and unified communications, security, cloud platforms and infrastructure, and data storage and backup. While many companies provide products and services that span multiple technologies, we’ve assigned each vendor to the slide show for the technology category in which they are most prominent.

Brother International

Program Name: Brother Authorized Partner Program

Year Program Established: 2014

Channel Chief: Ryan Warsaw, VP Sales

Partner Program Goals And Insights For 2022: Brother International sees print management as a market opportunity where partners can generate revenue by providing professional services including product infrastructure management and customizing workflow solutions for print devices.

Partner Program Details: /partner-program-guide/ppg2022-details.htm?c=47

Dynabook Americas

Program Name: Dynabook Partner Program

Year Program Established: 1989

Channel Chief: Richard Vaughn, Senior Director of U.S. Channel Sales

Partner Program Goals And Insights For 2022: Last year, Dynabook rolled out a “channel-first, channel-best” strategy and experienced a great deal of success. Throughout the year, it modified elements of the strategy and is set to build upon last year’s success including inventory availability.

Partner Program Details: /partner-program-guide/ppg2022-details.htm?c=89

HP Inc.

Program Name: HP Amplify Program

Year Program Established: 2020

Channel Chief: Kobi Elbaz, General Manager, Global Channel Organization

Partner Program Goals And Insights For 2022: HP will be building upon the successful foundation set with the launch of the HP Amplify program in the commercial space while launching a retail version of Amplify in fiscal year 2022.

Partner Program Details: /partner-program-guide/ppg2022-details.htm?c=117

Kodak Alaris

Program Name: Kodak Alaris Partner Program

Year Program Established: 2016

Channel Chief: Maia Mosillo, Global Channel Marketing Director

Partner Program Goals And Insights For 2022: Kodak Alaris is focused on partner expansion, including adding more integrators, developers and partners that are well equipped to deliver software and cloud-based solutions.

Partner Program Details: /partner-program-guide/ppg2022-details.htm?c=145

Lexmark International

Program Name: PartnerNet

Year Program Established: 1991

Channel Chief: Greg Chavers, VP, North America Channel

Partner Program Goals And Insights For 2022: Lexmark accelerated the movement of enterprise managed print services practices to partners with Lexmark Cloud Service offerings, giving them a powerful toolset to more effectively manage and service their customer fleets remotely.

Partner Program Details: /partner-program-guide/ppg2022-details.htm?c=150

Samsung Electronics America

Program Name: Samsung Ascend

Year Program Established: 2019

Channel Chief: Chris Mertens, VP – U.S. Sales Display Division

Partner Program Goals And Insights For 2022: Samsung is looking to increase registered Ascend Partner Portal partners and users. It has expanded partner reach to include partners that focus on specific verticals and product categories by providing access to its top-tier partner program benefits.

Partner Program Details: /partner-program-guide/ppg2022-details.htm?c=219

Xerox

Program Name: Xerox Global Partner Program

Year Program Established: 2015

Channel Chief: Joanne Collins Smee, EVP, Chief Commercial, SMB and Channels Officer

Partner Program Goals And Insights For 2022: Xerox continued to streamline its program to ensure it offered partners consistency in incentives and tiering. The company also relaunched its Authorized Service Provider program to support partners in capturing more wallet share.

Partner Program Details: /partner-program-guide/ppg2022-details.htm?c=293

Zebra Technologies

Program Name: Zebra PartnerConnect

Year Program Established: 2016

Channel Chief: Jeff Barteld, Sr. Director, Channel Strategy, PartnerConnect and Partner Enablement

Partner Program Goals And Insights For 2022: Zebra plans to enable a SaaS program and stand up a new channel analytics team focused on increased engagement with the channel community. The company also aims to increase the number of qualified partners in its specialized programs.

Partner Program Details: /partner-program-guide/ppg2022-details.htm?c=296