Components & Peripherals News
Q&A: Intel Channel Executives Discuss Where Partners Fit Into The Company's Tightened Data Center, IoT Focus
What does Intel's stronger focus on IoT and data center mean for the channel?
CEO Brian Krzanich in April laid out the company's future as a cloud, data center and connectivity source as it moves away from dependence on the PC market to create lasting value for customers, partners and shareholders, and achieve its mission to lead in a smart, connected world.
Partners at the time applauded the massive changes as necessary for Intel and its partners to capitalize on areas of growth -- most notably data center and IoT -- but felt left in the dark about just where Intel's channel fits into the company's tightened focus on those market segments.
CRN talked to Intel Vice President Maurits Tichelman (far left), who oversees channel sales and marketing, and Intel Director of Reseller Channel Programs Todd Garrigues, about what goals they have for Intel's channel in the coming year. Here are excerpts from the conversation.