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CRN Exclusive: HP Imaging President Enrique Lores On The A3 Sales Charge, The 'Huge' Smart Delivery Services Breakthrough, And Future Sensor-Software IoT Innovation

HP Imaging and Printing President Enrique Lores spoke with CRN about the A3 sales offensive, the breakthrough smart services delivery model, and future sensor/software-based Internet of Things innovation.

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How does it feel to finally ship A3?

We are really excited that we have met our commitments in delivering our printers. We are very excited about the funnel of opportunites that we see. We have been engaging with partners all over the world to make sure they engage with us to ensure they have the right level of training to sell and support the printers. We are ready.

What types of partners are selling the new A3 lineup?

There are 500 partners worldwide. It is both copier partners and IT guys that were ready and willing to make the investment to go into this business. It is a new business for them. It is mostly the IT guys who are already doing managed print services.

Overall, we have the number of partners we wanted. We defined how many we needed to achieve the volumes and share that we have as a goal. The product is ready, the channel is ready and now we have to start selling and delighting customers.

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