The Future Of Printing
The printer market is not dead -- it's just been lacking in imagination and execution. That, at least, is the message coming from HP Inc. The company held an event for journalists and analysts last week at its Palo Alto, Calif., headquarters to make its case for why print is a cutting-edge technology area once again. HP's recent moves -- and growth -- in printer hardware and services suggest things are on track so far, as the company seeks to cement its own identity following the split from the HP Enterprise wing in late 2015.
What follows are five key areas in the printer market on view at last week's "Power of Print" event, where HP is moving fast.