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5 Key Channel Takeaways From Judson Althoff And Toni Townes-Whitley At Microsoft Inspire

Judson Althoff And Toni Townes-Whitley outlined how Microsoft is changing its channel programs with an eye on focusing on industries, with new channel personnel and initiatives aimed at helping partners focus on new, fast-changing needs.

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How To Grab A Slice Of A $4.5 Trillion Pie

Judson Althoff, executive vice president of Microsoft's worldwide commercial business, and Toni Townes-Whitley, Microsoft's corporate vice president for industry, on Tuesday used this week's Microsoft Inspire partner conference to outline how the company and its partners are evolving to meet fast-changing customer requirements.

Althoff, quoting from Microsoft CEO Satya Nadella's Monday keynote, said there is a $4.5 trillion opportunity available to the IT industry related to the intelligent edge and pervasive intelligence, fueled by the cloud.

"It is, in fact, a new opportunity for all of us. Rest assured that [our] strategy is fueled by this opportunity," he said.

Althoff and Townes-Whitley then went on to outline changes to Microsoft's channel program that reflect new priorities they said will impact how partners together with the company approach customers.

Turn the page for five takeaways from the new channel program.

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