Components & Peripherals News
5 Key Channel Takeaways From Judson Althoff And Toni Townes-Whitley At Microsoft Inspire
Joseph F. Kovar
New Commercial Model
Althoff (pictured) said that Microsoft was introducing a new commercial model that changes how it interacts with its partners. That new commercial model aligns account teams by industry, with all specialist technologies aligned to either enterprise, small business, medium business or corporate customers.
The company is also building a formal customer success organization across all four types of businesses to help drive new opportunities, he said.
Microsoft is also investing heavily in its inside sales organization to match its capabilities to partner opportunities and feed leads to its partners, Althoff said.
He also committed Microsoft to being a partner-led organization and will align with partners to help them build code and develop programs, go to market across all industries, and align with partners across all industry segments.