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Components & Peripherals News

Intel Channel Director On How Partners Can Make Money Off New 8th-Gen Core Processors

Lindsey O'Donnell

New Chips For The Channel

Intel on Monday lifted the curtain on its new eighth-generation processors. The Santa Clara, Calif.-based company hopes that the new Kaby Lake-based chipset will help partners incentivize its customer base of 450 million people globally with PCs five years or older to upgrade.

Intel said that its next-generation processor lineup, which is targeted for small businesses with 2-in-1s and thin notebooks, touts a 40 percent performance increase over the previous generation of chips.

For partners, that performance boost is essential for driving sales to small businesses, according to Intel Channel Director Todd Garrigues. Following are excerpts from CRN's conversation with Garrigues.

 
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