Building a solid channel strategy is never a solitary exercise. It takes a team -- and often a pretty big one -- to arm partners with the resources and support they need to be successful. From building the right programs, to rolling out sales and marketing tools, to finding the best options for training and financing, channel-friendly vendors assemble strong lineups to make sure all of their partners’ needs are met.
While some channel executives get their fair share of recognition, many others work diligently behind the scenes. In fact, there are countless channel management folks who work tirelessly to support their partners without ever gaining the recognition of the channel at large.
CRN’s "100 People You Don’t Know But Should" list spotlights some of the channel’s best and brightest people who may not be as visible as some channel chiefs but are just as important to the partner community. Consider them some of the channel’s unsung heroes.
(By company name)