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CRN Exclusive: HP Printing President Lores On Closing The Samsung Acquisition, 'Disrupting' The Copier Industry And Getting 'More Aggressive' On Pricing

HP Imaging and Printing President Enrique Lores spoke with CRN about the completion of the $1.05 billion deal to buy Samsung's printer business, the A3 copier market share grab and the impact it will have on partner sales and margins.

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What impact will the closing of the Samsung deal have on HP?

It is one more step in our strategy to disrupt the copier industry. This is a huge $55 billion industry where we have had very limited presence until now. We declared two years ago that we are going to become one of the key vendors in the A3 industry.

This gives us the technology that we will need to drive the transformation in the copier industry. It will help us to reinforce and strengthen our position in A4. Also, this will position us in a very strong position from a technology perspective. They have a great engineering team in Korea and a very strong patent portfolio that we will be integrating into our portfolio.

We are really excited about having completed this process. It has been a year since we announced the deal. Now we are going to be able to have the two companies working together to start growing and accelerating our growth into this space.

 
 
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