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CRN Exclusive: HP Printing President Lores On Closing The Samsung Acquisition, 'Disrupting' The Copier Industry And Getting 'More Aggressive' On Pricing

HP Imaging and Printing President Enrique Lores spoke with CRN about the completion of the $1.05 billion deal to buy Samsung's printer business, the A3 copier market share grab and the impact it will have on partner sales and margins.

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What kind of integration will take place now with HP's multifunction printer lineup now that you have officially acquired the Samsung Print business?

A few months ago we started to sell the new HP portfolio of MFPs (multi-function printers), and in that portfolio, we already integrated the Samsung technology. It was done as an OEM agreement before. Now we will full ownership of the technology.

So for the partners, it actually has already started. It shows our commitment. This will help us accelerate the penetration into this business.

We are really excited about bringing into the HP family these 1,300 researchers in Korea. Samsung has a solid reputation as a company there. They were able to hire some of the brightest engineers coming from the Korean university. Now, these engineers are going to be part of the HP family. We are having a big celebration with all of them in Seoul. We will be welcoming them to HP and explaining to them how they fit into the HP strategy.

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