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CRN Exclusive: HP Printing President Lores On Closing The Samsung Acquisition, 'Disrupting' The Copier Industry And Getting 'More Aggressive' On Pricing

HP Imaging and Printing President Enrique Lores spoke with CRN about the completion of the $1.05 billion deal to buy Samsung's printer business, the A3 copier market share grab and the impact it will have on partner sales and margins.

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Where does the Samsung acquisition fit into the organization?

As you know our business is structured into three units: the home unit, the office unit, and the graphics unit. The team in Korea is going to part of the office led by Tuan Tran (General Manager & Global Head, Office Printing Solutions) who has already moved to Korea. He is going to be living there with his family to make sure that we drive a very smooth integration and process between HP and Samsung.

From a process perspective, we are looking at fully integrating the two portfolios which means we will remove and eliminate from the portfolio any areas where there is duplication between the current HP printer portfolio and the current Samsung portfolio. We will remove any duplication, and we will minimize any areas where we have overlaps between the two products. This is something will do in the months ahead.

 
 
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