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CRN Exclusive: HP Printing President Lores On Closing The Samsung Acquisition, 'Disrupting' The Copier Industry And Getting 'More Aggressive' On Pricing

HP Imaging and Printing President Enrique Lores spoke with CRN about the completion of the $1.05 billion deal to buy Samsung's printer business, the A3 copier market share grab and the impact it will have on partner sales and margins.

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What's the product roadmap and the brand plan?

This acquisition is going to help us accelerate the development of the next generation of printers. HP is going to continue expanding its portfolio to really lead the A3 category.

We are going to do the (product) rationalization first keeping both brands. This is going to be done within the first three months. We have the option to use the Samsung brand for another two years. We still haven’t defined when we will stop using that (Samsung) brand. We can do that for two years with hardware and supplies.

 
 
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