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CRN Exclusive: HP Printing President Lores On Closing The Samsung Acquisition, 'Disrupting' The Copier Industry And Getting 'More Aggressive' On Pricing

HP Imaging and Printing President Enrique Lores spoke with CRN about the completion of the $1.05 billion deal to buy Samsung's printer business, the A3 copier market share grab and the impact it will have on partner sales and margins.

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Will you make a move to the HP brand a lot quicker than two years?

Probably yes. However, if there are some areas where it makes sense to keep the Samsung brand for the two years we will because of course, we do not want to create any disruption to our customers or our partners. This is a very important principle as we go through the integration. We want this to be very positive for Samsung partners making sure that they can support the contracts they have. The commitments they have with their customers is critical for us. This will be one of the drivers that will define how long we will keep the Samsung brand.

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