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CRN Exclusive: HP Printing President Lores On Closing The Samsung Acquisition, 'Disrupting' The Copier Industry And Getting 'More Aggressive' On Pricing

HP Imaging and Printing President Enrique Lores spoke with CRN about the completion of the $1.05 billion deal to buy Samsung's printer business, the A3 copier market share grab and the impact it will have on partner sales and margins.

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Will the Samsung brand remain in Korea for a couple of years?

In Korea, we are going to have a slightly different model. Rather than selling the portfolio under the HP brand, we are going to be OEMing the HP products to Samsung, and they will continue selling the printers under the Samsung brand. In Korea – just in Korea- Samsung has a stronger brand than HP. It makes more sense that we use their brand to sell our products than ours. We have made that change only for Korea.

 
 
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