The Deal Is An A3 Copier Replacement Game Changer
The blockbuster deal first and foremost gives HP the copier replacement intellectual property and talent to drive an A3 renaissance.
HP gets 6,000 Samsung employees including 1,300 engineers and researchers with deep A3 expertise. It also includes more than 6,500 Samsung printer patents. At one point, the printer business contributed $1.8 billion in sales to Samsung.
The new A3 products, which began shipping earlier this year, are aimed at grabbing a 12 percent share of the market over the next several years from the likes of copier stalwarts like Xerox, Ricoh and Konica Minolta.