A Better Copier With Printer Color And Lower Services Costs
Samsung's printer prowess provides HP with a huge competitive differentiator in the A3 market.
HP, in fact, has said its A3 portfolio, which is based on the Samsung technology, delivers a 40 percent lower cost for color and a 20-30 percent services cost savings compared with the current crop of copiers.
That lower services cost and color breakthrough is made possible in large part by Samsung technology.
"The key differentiator of the technology is the fact that they have an architecture that is much simpler than the architecture of any other copier in the market," said Lores. "If you take a copier from any other company and you count the number of parts the number of parts will be between five and six times bigger than you will find in an HP MFP (multifunction printer). This is what supports the lower service cost that drives the competitive advantage that we will have in the industry. This is really what attracted us to Samsung: the simplicity of the architecture that they have."