At CES 2018, Samsung entered the red-hot market for large-format interactive conferencing displays with the Samsung Flip. The Flip -- which Samsung Vice President Alanna Cotton (pictured) described as a digital whiteboard aimed at improved workplace collaboration -- will compete with products such as the Microsoft Surface Hub, Cisco Spark Board, and Google Jamboard. One differentiator is the ability to use the 55-inch Samsung Flip either in the typical landscape mode or flipped to stand up in portrait mode. Samsung said the display can be used as a digital flipchart for colleagues to use for drawing and writing notes, either with a digital pen or their finger. The Samsung Flip also comes with screen-sharing capabilities so that team members can remotely take part in meetings where the Flip is in use.