The 3-D Print Opportunity
HP Inc. is getting ready to take a major step toward its goal of democratizing 3-D print, with the forthcoming launch of four new Jet Fusion 3-D printer models. The 300 series and 500 series models feature the same technology of the original 4210/4200 models, but with a smaller footprint and lower cost in order to reach a broader set of customers. HP is also launching a separate channel program for the smaller Jet Fusion 3-D printers that doesn't require partners to provide servicing. The new models will be available in the second half of 2018, and interest from channel partners is "very high," said Alex Monino, HP's vice president of global strategy and business management for 3-D printing. "We get a lot of calls, a lot of interest. But really we're making sure people understand that this is not just adding another SKU to your PC portfolio that you have."
Monino sat down with CRN during this week's HP Global Innovation Summit 2018, held outside Barcelona at HP's 3-D technologies hub in Sant Cugat, to discuss the new Jet Fusion models and talk about plans for the company's first metal objects printer. What follows is an edited portion of the conversation.