Components & Peripherals News
CRN Interview: Ricoh's 5 Big Bets For The Future
Support the channel with vendor resources.
Tokunaga: In the dealer channel you need support. The dealer's capital is limited. so if they need to penetrate certain customers we need to support them. To me, it doesn't matter which channel it comes from, to me that's our dealer, to me it's a very important Ricoh customer. So we will continue to work dealer by dealer, and help them, depending on what they need. Some dealers want to get into the production print, but they don't have enough technicians, for example. We will procure that for them.