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CRN Interview: Xerox Channel Chief On Leadership Changes, 'Doubling Down' On Partners And Taking Share From Competitors

"Our channel is critical, and we have to do everything we can to continue to support and grow that segment," said Xerox channel chief Pete Peterson in an exclusive interview with CRN.

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S teadying The Ship

Pete Peterson, president, Xerox Channels, has been on the job at the iconic American printer vendor since March 2017, leading the channel program through one of the most tumultuous eras in the company's history.

While Carl Icahn, Darwin Deason and ex-CEO Jeff Jacobson duked it out in court and in the press for control of the company, it fell to Peterson to help channel partners navigate the maelstrom and keep them focused on business.

As the dust settles and a new regime begins to shape the company, Peterson talked exclusively to CRN about what the future looks like for the channel program at Xerox, and where the company hopes to take share from competitors.

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