Next Phase For HP's Channel
HP Inc. will launch its new Amplify partner program on Nov. 1, giving partners the rest of summer and early fall to digest the changes. The Palo Alto, Calif.-based PC and printer giant is rolling out the program in an effort to update its channel approach for an increasingly digital- and services-focused market. Changes are coming in areas including the compensation structure, partner tiers and incentives for services, while HP is also making an increased push for data sharing with partners, the company announced Wednesday. “This is going to be a much more holistic, consistent program, when compared to HP Partner First,” said Christoph Schell (pictured), chief commercial officer at HP, in an interview with CRN. Along with major updates around compensation and services enablement, ”I do believe that it will be simpler for partners to understand how we will engage with them,” Schell said.
What follows are five key things to know about the HP Amplify partner program.