In terms of simplifying the HP partner program, HP announced it will replace all existing tiers and programs with a new two-tier system as part of Amplify starting Nov. 1. The base tier, Synergy, is meant for the majority of partners and will include standard benefits along with partner portal access and training. For partners that are interested in a higher level of collaboration, the upper tier in Amplify will be the Power track, HP said. The Power tier will require a greater amount of investment from partners, and will also come with more investment from HP including with enhanced incentives, support and data-driven insights. Importantly, the Power tier will be ideal for services-focused partners--and there will be one sub-tier of it, known as the Power Services track. Power Services will provide access to HP‘s managed services portfolio and enable partners to participate in managed services delivery, leading to a larger recurring revenue opportunity, HP said. Power Services partners will receive specialized support and resources from HP, the company said.
Not all existing partners may qualify for either track in HP Amplify, according to the company. And the ability to offer services will be important even for partners in the base Synergy tier, Schell said. “If you‘re a transactional partner, and you’re not able to deliver a service and you’re not able to participate in this customer journey, it’s going to be tough to qualify even for Synergy,” he said.