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5 Things To Know About The HP Amplify Partner Program

The program will include a new rewards system for partners, incentives for key capabilities such as services and a greater emphasis on partners having a digital presence.

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Incentives For Services, Other Capabilities

HP Amplify will bring a deeper focus on enabling increased delivery of services--such as managed print services, and Device-as-a-Service in the PC business--along with other capabilities that are seen as crucial going forward, HP said. The company has been increasingly emphasizing as-a-service models in recent years, and has been seeing heightened demand for Device-as-a-Service and printer ink subscriptions amid the shift to remote work, HP CEO Enrique Lores (pictured) said in a recent interview with CRN.

The HP Amplify program will “measure rewards based on new performance indicators” that include service delivery capabilities, HP said. The program will also provide partner incentives for improvement of digital skills; capabilities around e-commerce and omnichannel; and collaboration with HP on data.

“HP Amplify rewards partners who invest in the capabilities to compete -- and win -- in a world dominated by e-commerce and digital-led customer journeys and experiences,” HP said. ”The more capabilities around secure data collection, routes to market, services and specializations, the more access and benefits partners will receive.”

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