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5 Things To Know About The HP Amplify Partner Program

The program will include a new rewards system for partners, incentives for key capabilities such as services and a greater emphasis on partners having a digital presence.

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Data Sharing

Another area that is getting a bigger spotlight in the HP Amplify program is around the sharing of data between HP and partners. The company plans to ask partners to opt-in to share data such as customer purchasing behavior, online sales mix and inventory levels. The data, which will be subject to privacy and security measures, will be used to help jointly drive improved customer outcomes--and HP understands that partners will only choose to opt-in if HP is “able to show value,” Schell said. That is, there will be a ”quid pro quo” inherent to HP‘s proposed collaboration around data, he said. Partners will undoubtedly feel that ”if you want data from me, you better show up with data that is relevant for me,” Schell said. ”I completely understand that. But I do believe that the magic is in looking at this holistically, looking at this together, starting the engagements very early on, and then going through this together. And there’s a bit of a learning curve there.”

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