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5 Things To Know About The HP Amplify Partner Program

The program will include a new rewards system for partners, incentives for key capabilities such as services and a greater emphasis on partners having a digital presence.

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Emphasis On Digital

HP signaled that it is raising its expectations for the online capabilities partners that will bring through their participation in the Amplify program. While commercial partners will not necessarily be expected to offer online transaction capabilities to their customers, partners will need to have a strong online presence--for example, with video content demonstrating the solutions that can be delivered to customers, Schell said. For most commercial partners, “you don‘t necessarily need e-commerce capabilities--you don’t need to be able to transact--but you need to be able to represent the outcome that we jointly deliver,” he said.

As sales have shifted to digital platforms during the COVID-19 pandemic, “I think a lot of our partners had to learn the hard way in the last couple of months, about how a gap in your online [presence] or in your marketplace participation can have a really devastating impact,” Schell said.

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