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5 Ways Xerox CEO John Visentin Is Reshaping The Company

While he’s only been on the job for seven months, John Visentin has shown he is not afraid to shape the American icon as he sees fit, with a relentless pace of internal consolidation and streamlining which he told employees is designed to make Xerox a “tech powerhouse.”

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R&D And Strategy

Xerox, unlike its competitor HP, has not made the leap into 3D printing. While HP announced a production-scale metallic 3D printer as the future of its 3D print division, Xerox has been on the sidelines when it comes to additive manufacturing. The company has also not tried its hand at consumer maker products like rival Brother, that offers electric fabric and paper cutting machines for hobbyists.

Visentin has talked previously about the impressive work he saw at PARC, the company’s R&D center in Webster, N.Y. and the importance of the company’s “innovation engine.”

In his December letter, Visentin said the company’s chief technology officer, Steve Hoover, is focused “on enhancing our innovation capabilities and improving the way we monetize what we create.” However, no products or announcements were teased.

Meanwhile, M&A does seem to be on the table, since Visentin said Senior Vice President and Chief Strategy and Marketing Officer Farooq Muzaffar is “working to identify acquisitions that will complement and extend our existing capabilities into new areas, while rebranding Xerox to tell our transformation story to our stakeholders.”

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