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6 Ways Intel Is Helping Partners Weather The Coronavirus Impact

“We put our experts together internally and said, ‘Hey, what can we do to help our partner network survive through this?'” Intel channel executive Greg Baur says of the new 'comprehensive' relief package for the chipmaker's channel partners.

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Expanded Period To Qualify For New Gold, Titanium Tiers

When Intel retools its existing partner programs into the new Intel Partner Alliance in the second half of the year, the company will introduce a slightly reworked tier membership system that will consist of member, Gold and Titanium levels, the latter two of which will provide partners with additional levels of support and resources if they obtain certain sales levels.

In recognizing that the coronavirus pandemic could hurt sales for partners, Intel is extending the period in which it measures sales activity to qualify for the Gold and Titanium tiers, which are known as the Gold and Platinum tiers under the current Intel Technology Provider program. This means Intel will look at sales activities stretching back to the last 18 months instead of the standard 12 months to determine tier status for partners in the new Intel Partner Alliance.

Once their initial tier status is determined for the Intel Partner Alliance launch in the second half of this year, partners will retain that tier for all of 2021. Then in 2022, Intel will move back to its previous method of using 12 months to determine tier levels for partners.

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