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AMD Is 'Aggressively' Incentivizing Partners To Sell Ryzen Pro

'We're really taking steps that are new and substantial investments on the AMD side, relative to what we've done in the commercial business historically, to go grow this market for us,' AMD's Matthew Unangst says of the chipmaker's new enterprise-level laptop processors.

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Who's going to benefit the most from those eight-core processors?

If you look across a number of use cases around business users, I think what you see is a lot of business users are heavily multitasking. They have a lot of different applications open. They're swapping back and forth. They might be on a Skype call at the same time that they're working on an Excel document at the same time that they're working on some PowerPoints. And so as you look at that multi-core, multi-thread, it really plays a strength around multitasking types of environments. The other thing that it does is it really positions us well as we move into the future and as more and more of these applications are optimized around multi-thread computing. I think you can see from some of the benchmarks in the slides that that we shared, the core and thread increase absolutely translates into performance benefits. The biggest value people are going to see is in a multitasking environment or heavy compute loads, where they really are going to see that eight cores and 16 threads stand out.

Does the lower frequency, when compared to Intel's vPro processors, put the Ryzen Pro 4000 processors at a disadvantage in that respect?

When you look at performance, there's a lot of different pieces that contribute to the performance aspect. What I would say is, it's a complicated equation. To answer your question, no, it does not leave our Ryzen Pro 4000 processes at a significant disadvantage in a way. And the reason is that frequency absolutely does contribute to performance. But equally to that is what we call IPC, which is the number of instructions that can be executed by the processor in every clock cycle. And it's really the combination of those two things that drive that. What you have with that Zen 2 core architecture is a substantial uplift in the IPC capabilities of our products gen-over-gen, which allows us to get more performance, even at a lower frequency. I would say that it's a little bit of a partial solution to only look at the frequency aspect of it without understanding that IPC uplift as well.

Does AMD plan to offer more SKUs in the Ryzen Pro 4000 series?

The plan right now, we've got three SKUs for Ryzen Pro, which is our Ryzen Pro 7, 5 and 3 SKUs. No plans to grow from that. I mean, frankly, we really believe that delivers the breadth of solutions that our customers need, from the top-end performance down to a more mainstream Ryzen 3 with four cores and eight threads that still delivers performance better than anything that was available last year. We also, though, do have our SMB platforms that use non-Pro [Ryzen SKUs].

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