How AMD CEO Lisa Su Plans To Keep The Pressure On Intel, Nvidia

December 08, 2020, 10:00 AM EST

In an extensive interview with CRN, AMD’s CEO talks about how the company plans to keep the heat on Intel and Nvidia, how the $35 billion Xilinx acquisition will make it more relevant in the data center and where the company stands with component supply and software support.

‘It’s About A Long-Term Partnership’

If you need a sign that AMD President and CEO Lisa Su is making waves in the semiconductor industry, consider this: The electrical engineer recently received the Robert N. Noyce Award from the Semiconductor Industry Association, named after the founding CEO of her top rival, Intel.

“I will say it is quite an honor,” she said. “You have to understand I grew up as a semiconductor geek, right? I’ve been in this industry for 25-plus years, and people like Robert Noyce are just icons in the industry. So I’ll say it’s quite humbling.”

In an interview with CRN, Su addressed some top interests among solution providers as the company continues to grow: software support, CPU supply and AMD’s plan to acquire Xilinx. She also talked about the most important decisions she’s made as CEO, how the company plans to keep the pressure on Intel and Nvidia and what investments AMD is making in the channel.

Learn More: CPUs-GPUs

Dylan Martin

Dylan Martin is a senior editor at CRN covering the semiconductor, PC, mobile device, and IoT beats. He has distinguished his coverage of the semiconductor industry thanks to insightful interviews with CEOs and top executives; scoops and exclusives about product, strategy and personnel changes; and analyses that dig into the why behind the news. He can be reached at dmartin@thechannelcompany.com.