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Intel Partner Alliance: 6 Program Changes Partners Need To Know

'It's truly an entirely new construct that widens the aperture of the partner ecosystem that we're seeing,' Intel's Eric Thompson tells CRN of the chipmaker's new partner program.

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Program Allows Partners To Identify By Roles, Specialties

With the broader base of partners represented in the upcoming Intel Partner Alliance, the company is allowing partners to identify by roles and specialties.

Roles are based on business model, and partners can choose one or multiple roles to identify themselves. They include reseller, independent software vendor and system integrator, among others.

"Some partners, especially larger ones, that have complex business models can have multiple roles," Thompson said.

A partner can also assign itself one or more specialties, which include product areas and market segments like FPGAs and artificial intelligence in the data center, respectively. Other specialties include high-performance computing and gaming.

Starting out, Intel Partner Alliance will have nine designated specialties, but that number will expand over time, according to Thompson.

Beyond roles and specialties, Intel Partner Alliance will have new community groups that will organize around different products, solutions and market segments. One of the groups, the IoT Solutions Alliance, is being brought into the fold after previously serving as a standalone Intel program.

While the community groups are expected to attract partners who already specialize in certain areas, like IoT, Thompson said the groups will be open to any partner who is interested.

"We also welcome partners who may […] want to grow in those areas," he said, describing the groups as "a way to generate collaboration across the breadth of partners."

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