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Intel Partner Alliance: 6 Program Changes Partners Need To Know

'It's truly an entirely new construct that widens the aperture of the partner ecosystem that we're seeing,' Intel's Eric Thompson tells CRN of the chipmaker's new partner program.

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New Partner Initiatives For Targeted Campaigns

One of the other new facets of Intel Partner Alliance will be "initiatives," which are designed to provide partners with tailored investments or benefits to drive specific business outcomes.

Thompson said these initiatives will target specific segments of partners, depending on the opportunity. For example, Intel could provide marketing development funds to a select group of partners based on their role or tier for a product launch over a specified period.

"It's a consistent way to deliver initiatives that are more tailored for the right partner depending on tier or role," Thompson said.

One existing program, CHAMP, or Intel's Channel Authorized Manufacturer Program, is another example of what an initiative could look like, according to Thompson. CHAMP is a program designed to drive matchmaking between ODMs and local OEMs for the purpose of building new systems.

With CHAMP being absorbed into Intel Partner Alliance, Thompson said it would be easier for other kinds of partners to participate in that initiative.

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