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Intel Partner Alliance: 6 Program Changes Partners Need To Know

'It's truly an entirely new construct that widens the aperture of the partner ecosystem that we're seeing,' Intel's Eric Thompson tells CRN of the chipmaker's new partner program.

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Intel Partner Marketing Studio Gets Revamp

As part of the greater Intel Partner Alliance rollout, Intel Partner Marketing Studio received a revamp earlier this month to make it easier for partners to find marketing materials.

Thompson said the updated Intel Partner Marketing Studio, which launched on Oct. 10, comes with improved searchability and increased resources for a wider variety of partners.

"This will be an example of where we'll have a better platform originally tailored for Intel Technology Provider [that] expands the aperture to more of our partners," he said.

The new marketing portal also comes with more user-friendly campaign materials that partners can customize their names with. In addition, the portal features new sections for bookmarks and downloads to improve navigation.

Thompson said the new features were implemented in response to partner surveys and feedback.

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