Components peripherals News
The 10 Biggest AMD News Stories Of 2021 (So Far)
From new CPU launches to big wins in cloud and high-performance computing, AMD has already had a really big year that continues to put Intel under pressure. CRN reviews the 10 biggest AMD news stories that have happened in 2021 so far.
9. AMD Nabs HPE Channel Superstar Terry Richardson
AMD hired former Hewlett Packard Enterprise channel superstar Terry Richardson in March to lead commercial channel sales in North America as the chipmaker doubles down on solution provider partners to ramp up competition against Intel and Nvidia.
The chipmaker hired Richardson as its North America channel chief, a role that put the 11-year HPE veteran in charge of all partner relationships—from distributors to national solution providers and other kinds of resellers—for commercial sales of CPUs and GPUs through server and PC. Richardson also now oversees AMD’s commercial components channel, which includes systems integrators.
Richardson retired in January as HPE’s vice president and general manager of the U.S. East Enterprise business. In November 2012, Richardson became vice president of channel sales and worked steadily with partners driving sales growth, culminating in his appointment as vice president of North American channel and alliances. At HPE, Richardson was critical in bringing partners the right incentives, support and sales assistance to drive sales growth, according to one HPE partner.