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ViewSonic’s Jeff Volpe: COVID-19 Crisis Has Boosted Demand For Monitors, Interactive Screens, Collaboration Software

‘I think people are realizing now that the monitor, which is normally an afterthought, is going to become a little bit more popular because of the value that it brings to homes and businesses and collaboration stations and what have you. The densely populated cubicle is probably going to be fading a little bit,’ Volpe, ViewSonic’s president of the Americas, tells CRN.

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How has COVID-19 impacted ViewSonic's sales?

A big part of COVID-19 for us is just how the demand for our products has escalated. We have seen an increase in demand for monitors and a demand for our interactive screens for schools and our software for collaboration. And in order to keep up with that, we needed a fully functional staff, both in our sales and marketing and our operations.

I‘ve been with ViewSonic 25 years, as many of my peers have been, and a lot of our tenure is pretty high. And I’ll tell you, every time there is some sort of a recession or some sort of an adversity moment, the team just steps up and finds a way to get it done. I couldn’t be more proud of our team and our management team for rallying the troops and keeping everybody focused on our goals and servicing our customers. It’s really been a testament to the quality of the people within this organization.

You said that sales were up. Have you actually had to bring on new people to take care of the increased sales?

No. We‘ve been in business for 35 years, but the last four years we’ve been launching new technologies and we’ve had some shifts in the technology that we’ve been selling. And coincidentally, a lot of those product moves we’ve made have been very appropriate for these times. We started investing in staff three years ago to manage these new solutions as well as handle the increase in demand and customer touch that we had to deal with. Customer touch has to do with sales force and customer service tech support, and some digital marketing stuff to manage this. So we actually front-loaded a great deal of our fixed asset and people acquisitions, and we just pretty much got to the end of that acquisition in December. We’ve had a few people that we hired, but for the most part what we’re seeing now is the fruition of our forecast coming together. And now we’re starting to get that ROI on the resources that we invested in. We more than doubled our company and the number of people we have in the last three years within the North American region, and it’s been very timely for us because of the demand increase. So it’s pleasing that I don’t have to increase my fixed assets at this time.

 

 
 
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