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What Intel Wants Partners To Know About 10nm, Optane, And Its Xeon Roadmap

Intel U.S. channel chief Jason Kimrey tells CRN why partners should get behind Optane memory, whether the hardware security features of new CPUs will be a selling point and how partners should think about Intel's 10-nanometer chip delays and Xeon server roadmap.

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In July, Intel announced plans to acquire eASIC , a maker of specialized chips that are cheaper, more powerful and more efficient than FPGAs when it comes to more repeatable tasks. Have you started talking about what partner plans are for eASIC, or is it too early?

No, it's too early. We haven't engaged them on a platform level on that one. In AI, we did make the announcement on Vertex. I think the key message there is we continue to make investments in AI and build out that portfolio. [With AI accounting for $1 billion in Xeon sales last year,] our message around AI is Xeon is a great platform for AI. People are doing it today, and right now people just need to start getting on board with AI and testing applications and getting used to it, and Xeon's the best platform for that.

In May, Intel announced the AI Builders Program. Is that something that you point to partners at all?

It's definitely more of a program for people building solutions and building systems for AI. We are, at the same time, looking at programs and ways to support our solution providers and resellers to come on board. Some really exciting things are in the works right now. We'll be talking more about that in the months to come, but AI Builders, certainly if you are — many of our ITP partners today are system builders — we've got a suite of tools and programs available to help them move faster on running AI on Xeon.

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