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Why AMD Thinks Ryzen Pro 4000 CPUs Are Huge For Business Laptops

‘Enterprises should be really excited because the performance that this product is bringing is going to allow their workforce to be that much more productive in their enterprise,’ AMD’s Jason Banta says of the chipmaker’s upcoming Ryzen Pro 4000 series laptop processors.

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What has the trajectory looked like for Ryzen-based laptops since Ryzen mobile first came out?

Since Ryzen came out, and this is per Mercury [Research] estimates, IDC estimates, etc., but since Ryzen mobile came out, which is about eight quarters ago, we have had eight consecutive quarters of market share growth. In the PC space, maintaining share growth on not just an annual basis, but a sequential basis, it's really difficult. You never see anything that looks like that. But we have seen eight consecutive quarters of growth since Ryzen mobile has come out.

We've had great graphics in the mobile space. We've had a great history in the mobile space but bringing the Zen core into the mobile space was really a watershed [moment] for us. And what we had to do was, we had to establish the brand and show people that we could demonstrate that we had great performance in mobile. [That] we could fit into the thinnest and lightest designs. That we could have great battery life. Because those were things that people didn't really associate that with AMD in the mobile space in the past.

So since Ryzen has come out, we've been able to demonstrate that to our OEM customers as well as to end customers. And so if you see not just the performance gains, not just the designs, but actually the customer experience, the net promoter scores of those designs, it's through the roof right now. And so that's since we brought Ryzen mobile into the market.

Now beyond that, our strategy is continued growth, for sure, and we have a really strong focus on those performance segments. [AMD CEO] Lisa [Su] talked about games, we talked about content creation being a big focus for us. Those are the biggest growth areas in mobile today. Gaming has absolutely been on fire for the last couple years. Content creation, it's a nascent segment, but it's growing very quickly. We're focused on those performance segments, because that's where our differentiation really stands out. Single thread, multi-thread, graphics, we win on all three of those categories, so that type of user, that type of power user can really take advantage of that.

How many design wins did AMD have for past Ryzen mobile processors?

For 2019, Ryzen 3000, we had just under 70 systems (a few systems are pictured). While Ryzen 4000 is amazing and we're getting amazing traction with OEMs, we already had some great traction in 2019. We saw a [Microsoft] Surface laptop come out. The Lenovo [ThinkPad X] series, the X395, T495S. The [HP] EliteBook 700 line got updated. ROG Zephyrus [from ASUS], I mean, AMD was not present in [ASUS'] Republic of Gamers in the past, so we won that design. You saw that in a lot of retail channels, Best Buy, etc. So we were making strides in mobile. Ryzen 4000 just accelerates that. It's a big step forward as far as total mobile designs, but also we had a ton of momentum going into this year.

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