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Why AMD Thinks Ryzen Pro 4000 CPUs Are Huge For Business Laptops

‘Enterprises should be really excited because the performance that this product is bringing is going to allow their workforce to be that much more productive in their enterprise,’ AMD’s Jason Banta says of the chipmaker’s upcoming Ryzen Pro 4000 series laptop processors.

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Is there anything you can say about what we can expect from the Ryzen Pro series?

Yeah, so the Pro series is coming. It's a little bit later this year. Won't have to wait too long. I'll say that. It's a little bit later this year. And we actually, for the first time, we haven't done this in the past with mobile launches, but we wanted a forecast [the Pro series] and let people know that that Ryzen Pro 4000 is coming. We basically said, "hey, this product is coming for commercial users. So it's not too far away. It brings this great performance, and we'll unveil the specs and speeds and feeds and all that stuff later. But the performance, the security, the manageability ⁠— all the things that the program has come to stand for ⁠— are going to unveiled in that Pro 4000 series.

But the thing we're really seeing in the commercial market is, people want a more modern system. They see the competitor's system as a little bit old, a little bit tired. Ryzen Pro, it's a more innovative brand, it's more innovative product, and that's why you're seeing so many of these in these high-end commercial designs like [Lenovo's] T495S, [Lenovo's] X395, [HP's] EliteBook. You're seeing them move to Ryzen, and I can't talk about their 4000 series stuff, but you're going to see a very, very strong presence of 4000 series Ryzen Pro mobile designs when that rolls out later this year. 

How is the Ryzen Pro series innovative?

We do a couple things. One is, we bring the security, not just the hardware itself, but the firmware, software, all the pieces that come with that. Everybody cares about security with consumer or commercial, but there are manageability concerns that folks have in the in the commercial space. The Ryzen Pro 4000 series brings that to those customers.

But also just the fact that if you look at what a professional user does, they multitask all day long. They're switching between a thousand things. Everybody's busy, everybody's got a busy life. A day in the office is very exciting for all of us. And so being able to multitask and switch, that's what an eight-core, 16-thread product does for that type of user, that type of customer. So Ryzen Pro 4000 series, and again, we'll talk a little bit more about the specific features very, very shortly, but it is for that multitasking user, for that, we call it this "hypertasking" user. For somebody that's focused in that type of environment, it's going to be a great product.

 
 
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