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Why AMD Thinks Ryzen Pro 4000 CPUs Are Huge For Business Laptops

‘Enterprises should be really excited because the performance that this product is bringing is going to allow their workforce to be that much more productive in their enterprise,’ AMD’s Jason Banta says of the chipmaker’s upcoming Ryzen Pro 4000 series laptop processors.

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Speaking of AMD's competition, Intel has this program that launched last year called Project Athena , where they're trying to define what the next laptop should be like. Does that put an AMD at a disadvantage for Intel to be engaging with OEMs at a high level like that?

I don't think it does. Intel has taken the option to market their partnerships with OEMs. I can't comment too much on that strategy, but they've taken the option to market those partnerships with OEMs. We have those same partnerships. And we're not choosing to make it a marketing activity, so to speak. We could revisit that in the future, but right now we think it's best to talk about the performance. We've got great performance. We've got great products. We want to talk about that. We don't want to talk about this program today.

But what we do is we provide to our customers ⁠— these are the other components that we require in the system. Select these components. We provide this list of components, and that is based on our assessment of what works best, what extends battery life, what provides the maximum performance, what provides the best-looking panel, the best touchpad.

We provide that guidance to our customers based on our analysis, and that does two things. One, it establishes great platforms, because when there's a Ryzen badge on there, we want it to be a great platform. The second thing is, it ensures that it works, that it's compatible. And so what we try and do is we work together in our labs, working with those components, making sure they work together seamlessly before OEMs implement. And so now, not only do you know when you buy a system that HP has checked that out, AMD has checked out as well to make sure it works together seamlessly.

Does AMD have any programs in place to help OEM partners understand the benefits of AMD?

They have to trust that their customers will know what Ryzen is, know what AMD is, and that brand is growing quickly. What we do is, we work with them, we put programs in place, marketing programs, training programs, to educate them about the advantages of a Ryzen product, let them know about the performance, let them know about the security. So these are some of the critical things we do with those partners, to make sure as they try to translate that value to their customers, they have the talking points, they have the collateral we do.

Why should enterprises be excited about Ryzen 4000?

Enterprises should be really excited because the performance that this product is bringing is going to allow their workforce to be that much more productive in their enterprise. The other piece is that deep security integration that we do with our partners at Microsoft, the OEM partners to make sure that security is in place. That brings a lot of peace of mind to those IT decision makers, to purchasers in the enterprise space, so it creates a very interesting [value proposition] for that customer.




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