Dell Enterprise President Haas: Shifting Industry Will Disrupt Cisco

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Haas, Dell On The Offensive

Dell Chief Commercial Officer and President of Enterprise Solutions Marius Haas says the rapidly shifting technology landscape is putting the whammy on rival Cisco Systems' proprietary networking stack.

In an exclusive interview with CRN at Dell's Round Rock, Texas, headquarters, Haas said the market shift favors Dell's flexible and more agile standards-based building blocks over Cisco's rigid proprietary network architecture. In fact, he said, software-defined networking threatens the longtime Cisco high-margin, networking business model.

Haas also talked about Dell’s plan to hire several thousand new salespeople -- "hunters," as he calls them -- across the globe to drive share gains working hand in hand with solution providers. Below is an excerpt from the edited transcript.

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