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CRN Exclusive: Dell EMC President Haas On The 'Massive' Impact From New Storage Rebates And The Best Partner Program In The Industry 'Bar None'

Dell EMC President and COO Marius Haas spoke with CRN about why the company is aiming for its new partner program to be the most profitable in the industry.

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Haas On The New Dell EMC Partner Program

Dell EMC President and Chief Commercial Officer Marius Haas, one of the driving forces behind the growth in the enterprise giant's channel business, spoke with CRN about the company's new incentive packed partner program, including the big opportunity in storage and hyper-converged servers.

The new channel program, which launched today, more than doubles the storage incentive rebates compared with the legacy EMC program. Dell EMC, in fact, has said it is pumping $150 million into incentives during its upcoming fiscal year with an emphasis on boosting back-end rebates for legacy EMC partners.

"Partners were complaining about – the erosion of the (EMC) program – both front end and back end," said Haas. "We have addressed those. We have got significant incremental funding that we have put into that equation. I have no doubt that is going to have a massive impact. "

The new program was created with an eye towards creating the most profitable channel program in the industry, said Haas. "We had an opportunity here to really look at not just what was best practices from our program of the individual entities – both EMC and Dell – but also took a step back in making sure we that we understood what were best practices overall in the industry. Obviously we had the luxury and the opportunity to relaunch our program and are excited about where we are and what we are doing and truly believe that we are creating the industry leading channel partner program – bar none."

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