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CRN Exclusive: IGEL North America CEO Ayres On Beating HP And Dell, Digital Marketing And A 'Breakthrough' Tesla Giveaway

Jed Ayres, the president and CEO for IGEL North America and global CMO of the Germany-based technology company, has spent the past year reshaping the vendor's software and story-telling strategy.

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IGEL also opened an office in San Francisco. How did that affect your business efforts?

All of a sudden the company started to have visibility with all these important partners that we work with in (Silicon) Valley. Intel, AMD, Citrix, VMWare, Microsoft, Amazon, et cetera. Instead of being way out in northern Germany, a company that used to be called on by the German auxiliary offices of these big technology companies, all of a sudden IGEL is sitting in their backyards. That had a big impact.

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