Homepage Rankings and Research Companies Channelcast Marketing Matters CRNtv Events Acronis #CyberFit Summit 2021 Avaya Newsroom Experiences That Matter Cisco Partner Summit Digital 2020 Intel Partner Connect 2021

'We Want It All:' CMO Burton Defends Dell EMC's Storage Market Position And Discusses David Goulden's Departure

"If a dollar is just a dollar for the sales team, they're going to gravitate toward the thing they can sell most easily," Burton said while discussing sales compensation changes.

1   2   3   ... 15 Next


Market Moves

Dell Technologies Chief Marketing Officer Jeremy Burton says the company is on a mission to increase its storage market share, and strategies are in place to do so even as infrastructure chief David Goulden leaves the company.

The company announced Friday that Goulden would leave at the end of its fiscal year in early February. His departure comes a year after Dell's $58 billion acquisition of EMC, where Goulden led the Information Infrastructure division. Dell EMC is facing flat sales and decreasing demand in its storage portfolio, while its server and networking business grows briskly.

Goulden last week discussed the sales pressures facing Dell EMC's storage business, and outlined a plan to hire hundreds of salespeople and make adjustments to internal salespeople's compensation to stoke storage demand, especially in the all-important midmarket segment.

Goulden will be replaced by Jeff Clarke. The appointment will make the 30-year Dell veteran the head of both the company's Client Solutions Group and Infrastructure Solutions Group.

Burton discussed Goulden's decision to leave the Dell Technologies, as well as the company's strategy and outlook for the storage, server and cloud markets. What follows is an edited excerpt of his interview with CRN.

1   2   3   ... 15 Next

sponsored resources